10 Label Tips and Tricks

10 Label Tips and Tricks

10 Label Tips and Tricks

10 Label Tips and Tricks

Are you looking for some labeling tips and tricks that will help send your products flying off the shelves? At Ample, we’ve been in the labeling business for more than 50 years, and in our years of experience, we’ve learned a thing or two about Amplifying Your Brand! So we’re providing some advice to help you with some labeling needs for your next product label.

1. Label Temperatures

Keep your labels around 70º F with 50% humidity; this way, your stickers can perform at their best with no peeling or puckering.

Keeping pressure-sensitive labels at a specific temperature is crucial in applying and storing your labels. Avoid both extreme temperatures and humidity!

To avoid humidity getting to your labels, keep them in a Cool & Dry area when you are not using them. Doing this will help prevent the adhesive from becoming soft and tacky, which may cause your labels to lose their adhesive and fall off over time before it is in your desired consumer’s hands.

2. Clean Before Applying

Clean and dry the surface of your products before applying your labels. By doing so, will help your labels stick securely to the surface of your package. Applying a label onto an uncleaned surface may cause your label to adhere incorrectly, causing the adhesive to bond to the dust and oils instead of your desired product. This applies to all label materials (paper, kraft, plastic, etc.).

Clean and Prepare Surface With:
-Isopropyl Alcohol
-Lint-free cloth
-Products are at Room Temperature so Labels can adhere Properly
-If you have some bubbles, can be removed with a small pinprick
-Clean & Dry the surface of your products before applying!

3. Selecting the Right Label Materials

When it comes to selecting a material, it doesn’t matter how amazing your design is if the quality is poor.
Look at some of these label substrate examples that work with their desired labeling purpose.

Flexible Film:

  • For squeezable bottles. On flexible white or clear polyolefin because they’re designed not to lose their original look and shape after being squeezed.

Glossy White Paper:

  • Bright white, smooth, and glossy
  • Works with a variety of markets due to its quality and economical price tag.

Matte White Paper:

  • Gives a different look and feel than the glossy white (not as shiny).

Clear BOPP:

  • BOPP (Biaxially-Oriented Polypropylene) is essentially polypropylene that’s stretched flat.
  • Provide more of a no-label look. Let your products do the talking
  • Water-resistant qualities
  • Durable labeling which lends itself to a wide range of uses

Metalized Silver Paper:

  • Tends to stand out more due to their eye-catching shine.
  • Works best for Indoor use.
  • If you need a more durable material, we offer foil film (aka. brushed silver polyester). Both of these label materials can be tinted in a variety of colors.

Give one of our label Representative a call or send a message for more labeling questions or concerns!

4. Choose The Right Typography Pairing

The main objective of typography pairing is to make the design more impactful by using fonts that reflect the nature of your product. 
While picking a typeface, remember to keep brand consistency. Your business has many marketing materials already, and the typeface you choose should be the same as your logo design.

Looking for a new typography pairing, try these tips.

COMBINING FONTS

  • Script fonts go better with sans serif fonts or slab serif fonts.
  • Mixing two script fonts usually doesn’t work out so well. Maintain contrast, not conflict.
  • Stay away from using all caps in a script font; it generally does not look appealing.
  • Avoid fonts that are immediately hard to look at; always look for font pairings that complement one another.
  • Use 2 different fonts maximum on your design.

Remember the golden rule is to complement or contrast but never conflict.

10 Label Tips and Tricks

5. Use Color Trends Wisely

Grab your customer’s attention with color that attracts! Because your labels are your most important marketing vehicle, the colors you choose has the potential to make or break your sales.

Classic Blue Color 2020

2020’s Color of the year:
Classic Blue – 19-4052

Adding fancy Pastels and Neutrals that are complementary on the color wheel will give a bold statement to your desired customer that is pleasing to the eye!
For the 2020 Classic Blue, add:
-Grays
-Cinnamon/Browns
-Reddish
-Purplish

Blue and Brown Color Scheme
Classic Blue color scheme

Are you up to date on the latest color schemes for print? Obtain a Pantone color guide on our Resources Page

6. Select Label Shapes

Are you looking for a unique label that is more likely to catch someone’s eye as they walk by? Many product labels follow a standard shape like a rectangle or a circle. Use these helpful tips to figure out what Shape is right for your product.

Choose a rectangle label if

  • Your container is elongated (tall and thin, or short and wide)
  • Your logo is text-heavy or needs more design space
  • You’d like your label to wrap around, separating your logo and more technical info

Choose a round label if

  • Your container surface is curved
  • Your logo design is simple and compact
  • Your label will appear on a lid
  • You’re aiming for a more class aesthetic

No matter what you need for labeling your product, Ample labels will help you print in any size, shape, and quantity you need.

10 Label Tips and Tricks

7. Construct a jig

10 Label Tips and Tricks

Create your own or invest in an automatic applicator for consistent placement of labels.
Straight labels every time!

If you are applying labels by hand, don’t forget to use study pressure throughout the application, and give your labels a day or two to set and cure. While doing so, don’t expose them to extreme temperatures.

8. Simple and Clean!

For maximum user experience, Keep your designs, images, and fonts simple and clean.

When your label design has too much going on, it’s going to throw off your customers. You don’t want them squinting to try to figure out what’s in the container. Let your product do the talking with straight to the point Clear BOPP labels! They also work well for storefronts and car windows.

Clear Label Ex.

9. Smart Labels

Consumers trust brands that provide straightforward information on their products and business practices that is easy to read and understand. Try printing some Smart Labels! Smart labels are a great way to engage your audience to learn more about your products and business by directing them to your website resources!

Smart Label QR Codes

10. Know Your Size, Shape, and Surface of Your Product

Before placing your order, make sure you know the exact size and shape you need for your products. It can be an expensive mistake to guess the size and shape of your labels! Order a sample first to figure out your desired label sizing.

Discuss with your container provider or product development team to see if any considerations are needed before your labels are ordered.

Have questions?
Give us a call for more label tips and tricks!

Call Ample at: (417)725-2657
We are eager to talk with you about Amplifying Your Brand!

Check us out

3 thoughts on “10 Label Tips and Tricks”

  1. I like your idea of making smart labels that have QR codes in them to redirect potential customers to your business. In my opinion, having good quality sticker labels really helps a business out because it gets the business name out there. Perhaps it would be a good idea for businesses to invest in stickers or labels to help them reach their customers.

  2. It was really interesting when you mentioned that it is important to clean a surface before applying a label to it. Would you need to clean the label once you have placed it on an item? It seems like you would want to make sure that the label remains visible at all times.

    1. It is not necessary to clean after application, but you should protect your labels from moisture and really high or really low temperatures before and after applying them to your product. Generally, the labels should be stored and applied around 60-70° F to help prevent their adhesive from melting or freezing.
      In order to ensure the adhesive is fully bonded to the surface of the container after application, it is important to let the label cure for at least 72 hours in a neutral temperature environment.

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