Label Artwork Specifications

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From digital files to printed works of art, is not always one simple step. For the fastest, most cost-effective printing for your labels, please follow these guidelines. For more information on creating your label artwork specifications, please review our Frequently Asked Questions or Glossary pages.

Once the label artwork specifications has been passed successfully through the proofing process, it is very important that you check your artwork for accuracy before submitting them to us. Any following revisions will require us to repeat the process for any file replacements, and will also cause revision changes for each file that has to be reworked.

File Formats

Our art department is Mac-based and prefers file formats in AI (Adobe Illustrator). PSD (Adobe Photoshop), PDF, or EPS are also accepted. IF you need any help producing the correct format, contact us, and we can assist you. We can also work with other file formats, such as tiff or jpg. Feel free to send us a sample file in advance to save time when you order.

Note – If you are going to be designing your labels using Adobe Photoshop, please read the Resolution section on this page, which will explain the textual content challenges within Adobe Photoshop.

Label Dimensions

All artwork should use the imperial system (Inches) and round the dimensions to the nearest 1/32” (o.o31”) – with exceptions of special shapes.

Clear Space

If you are creating your own label design for your company, keeping this standard definition in mind. Clear Space happens when parts of an image or text go beyond the edge of your design, which may be cut off during the die-cutting process. To ensure this does not happen, keep at least 1/16” (0.125") of space between the die-cut line and your image or text.

Resolution

Art files should be designed at 300 DPI resolution. Resolution is measured by pixels in a display, which is expressed in width and height. Resolution is not based on the “size” of your image. Higher DPI (Dots Per Inch) resolution means more detail. Higher than 300 DPI will cause larger file sizes. For commercial print, Adobe Illustrator, which is a "vector" based program, will always achieve the best results whenever textual content is involved. Use Adobe Photoshop for images and some design elements, but the results should be imported into Illustrator.

Note: Adobe Photoshop is a “raster” based program designed to edit photos, NOT text, which pixelates the content. Adobe Illustrator works in a “vector” format, which preserves sharpness and quality of fonts and shapes, no matter how much zooming is done to it.

Color

All files should be submitted in CMYK (Cyan, Magenta, Yellow, & Black). Automatic color transfer and shifts may occur when sent to the printing press. Visit our FAQs if you intend to use a PMS color in your design.

Fonts

Fonts should be outlined (or flattened) – do not send live fonts with your files. We might not have the same font typeface you used on your design.

Embedded Images

Make sure all graphics are embedded and does not include any linked images. Note: Be sure when embedding images, you size them at 300 DPI. Avoid anything higher, which will not affect the finished product with better quality.

File Naming

All individual label designs should be clearly named and in its own file to indicate which label it applies to. or in a similar grouping. For Example, Coffee Beans 12oz Medium Roast.eps. Any filed artwork that is named in a way that does not give us any indication of their contents (example, “label1.pdf” or “george7.ai”) or a complicated wording (example, Sharah_designed_300_for_print.pdf) may be rejected and needs to be renamed and resubmitted, which will cause unnecessary delays. Please submit files that reflect the individual versions content so we can identify them easily.

Bleeds

A bleed is when the ink coverage is carried beyond the cutting edge of a label design. This is a critical component during the cutting process. Bleeds should be (1/16” or 0.063” on all sides).

Proofing

For label artwork specifications, check all spelling or typing errors – We do NOT proofread artwork.